I started content creation as a hobby during COVID-19 lockdown – Bryanstar
A content creator, Bryan Efebhokan, popularly known as Bryanstar or Bryan Solomon, has 232,000 followers on Instagram, 629,000 followers on Facebook and 1.5 million on TikTok. He shares with NAOMI CHIMA about his career and other issues
Tell us about yourself—your background, state, and education trajectory.
I was born and raised in Benin City, Edo State, Nigeria. From a young age, I was always drawn to entertainment and storytelling. I pursued my education in Economics Education at Ambrose Alli University, Ekpoma. During my studies, I experimented with content creation. It started as a hobby in my 200 level, and during the lockdown in 2020, I started taking it seriously. Now, it has turned into a passion that I want to pursue full-time.
What is the inspiration behind the creation of your brand and the choice of a choir character?
Growing up, I was always surrounded by choir performances by my two elder sisters who are choristers in a Catholic Church and the lively energy that comes with it. I wanted to bring that essence into my content in a way that is both comedic and relatable. The choir character was my way of blending humour with something many people, especially in African and church communities, can identify with.
Social media trends evolve rapidly. How do you stay ahead and keep your content fresh and engaging?
I stay ahead by constantly observing what’s happening in pop culture, social media, and everyday life. I also listen to my audience—what they engage with, what makes them laugh, and what they request more of. I make sure to put my unique spin on trends rather than just following trends blindly.
What was the turning point that made you realise you were becoming a social media sensation?
The turning point was when one of my videos went viral unexpectedly, and it was choir content, which I wasn’t expecting at all. It was shared by multiple people and big pages, and suddenly, my follower count started increasing. That’s when I realised this was more than just a hobby—it was becoming a career.
What’s your creative process when developing new content? Do you have a team, or is it mostly a solo effort?
It’s mostly a solo effort when it comes to ideation and performance, but I do collaborate with videographers a few times when it is necessary. My process involves brainstorming ideas, scripting, and then filming.
Could you walk us through the process of what inspires your content?
My content is inspired by everyday life, cultural moments, and relatable experiences. I take situations people often overlook and find a way to exaggerate or highlight them in a comic way. Inspiration can come from a conversation, a song, or even a random thought while scrolling through TikTok and Instagram.
How do you balance creating content that is both entertaining and authentic to who you are?
I always ensure that my content is entertaining and authentic because of how relatable it is to society. I never create something just because it’s trending—I ask myself if it fits my brand and if my audience will truly enjoy it. Staying authentic is what keeps the content fresh and unique.
Aside from content creation, do you engage in any other job?
Yes, I have ventured into different areas, including brand partnerships, and sometimes promo gigs. I believe in diversifying my skills and exploring opportunities beyond social media.
Social media fame can come with its challenges.
What has been the most difficult aspect of being a public figure?
One of the biggest challenges is dealing with pressure—the pressure to constantly create, stay relevant, and manage expectations from both fans and brands – It can be overwhelming, but I’ve learned to pace myself.
Have you ever faced online criticism or negativity? How do you handle it?
Yes, criticism is inevitable in this space. At first, it used to bother me, but I’ve grown a thick skin over time. I focus on constructive feedback and ignore unnecessary negativity. My energy is better spent on creating and uplifting those who support me.
What’s been the most rewarding experience or feedback you’ve received from a fan or follower?
There was a time a fan messaged me saying that my content helped her through a really sad time she called depression and she goes to the hospital every Thursday but since when she came across my content she has been so happy and she said she is going to be paying me the bills she ought to give the hospital every Thursday and now she is free and happy again and she has never gone back to the hospital. That hit differently, because I realised the impact of what I do goes beyond entertainment—it can be a source of comfort and joy for people.
Collaboration is a key element in content creation and entertainment. Are there any fellow content creators or actors you dream of working with, and how do you approach potential collaborations to ensure they align with your brand and creative vision?
I’d love to collaborate with so many creative people in the industry. I won’t mention names, but when approaching collaborations, I look for creators who share a similar energy and creative style. Authenticity is key—I don’t collaborate just for the sake of it; I want it to make sense for both parties.
How do you balance your personal life with the demands of being a social media celebrity?
It’s tricky, because social media never sleeps. I’ve learned to set boundaries, take breaks when necessary, and make time for family and friends outside of my online personality.
Fame can be overwhelming at times. How do you stay grounded despite all the attention?
I surround myself with people who knew me before the fame—family and close friends who keep me humble and remind me of my purpose. I also stay rooted in my values and faith.
How do you unwind and ease stress?
I love listening to music, watching movies, and just unplugging from social media sometimes. Spending time with my friends also helps me relax.
Looking ahead, do you see yourself expanding into other areas such as acting, music, business, or any other creative industries?
Absolutely! I’m interested in acting and I got my first movie role in 2025, and even launching my brand in the future. Content creation is just the beginning—I see myself growing into different creative industries.
How did your parents and relatives react when you first started creating content?
At first, they didn’t fully understand it, but once they saw my growth and the opportunities coming my way, they became very supportive. Now they’re my biggest fans!
What advice would you give to upcoming content creators?
Be consistent, be authentic, and don’t be afraid to experiment. Stay patient because growth takes time, and most importantly, have fun with it. The more you enjoy what you do, the more your audience will too.
What are your favourite sports and foods?
I enjoy football and table tennis. As for food, I love rice and can never say no to a good jollof rice.
