Google to empower 8,000 youth in Nigeria’s creative sector
The Creative Industries Initiative for Africa, in partnership with Google, has launched the second cohort of the Engage Nigeria programme, aimed at equipping 8,000 youth with creative industry skills.
According to Google in a release, the initiative is part of the Skill Sprint programme launched in 2023 to provide digital skills training to 20,000 Nigerian women and youth.
It noted that the programme would benefit 6,000 creatives from across Nigeria, offering comprehensive training in various creative disciplines, including music business and production, event planning and management, cinematography and videography, animation, graphic design, and content creation.
It added that participants would also receive mentorship from industry professionals and networking opportunities with industry leaders.
The Engage Nigeria programme supports the growth of Nigeria’s creative economy, which has been making a significant impact on the global scene.
This programme, according to the tech giant, aims to provide participants with the skills and knowledge needed to excel in various creative disciplines.
It said that the first cohort of the programme saw over 2,200 participants receive valuable training and mentorship.
According to the tech giant, the second cohort promises to be even bigger and better, with expanded reach and new partnerships.
It explained that a notable expansion in the cohort was the partnership with the GOYF Community Digitech Hub, bringing the initiative to the vibrant Eti-Osa 02 community in Lagos.
A member of the Lagos State House of Assembly representing Eti-Osa Constituency 02 and a key supporter of the programme, Gbolahan Yishawu, stated, “We are delighted to collaborate with C.I.I.F.A. to bring the Engage Nigeria programme to our constituency.
“This partnership will unlock opportunities for our youth and provide them with critical skills indispensable to excel in the creative industry. It is a monumental stride towards fostering economic growth and innovation in Eti-Osa Constituency 02, specifically and Lagos State at large.”
The founder of C.I.I.F.A., Godwin Tom, said, “Our mission at C.I.I.F.A. is to empower the next generation of creative professionals in Africa. Partnering with GOYF Community Digitech Hub allows us to reach more young talents in Eti-Osa 02, providing them with the tools and knowledge to succeed in the creative economy. We are grateful for the support from Google.org in making this possible, he stated.
The Manager of EMEA Music and Culture at Google SSA, Olumide Falegan, highlighted the potential in Nigeria’s youth, stating, “Digital technologies are not just tools; they are catalysts for endless possibilities. Through these platforms, our young talent can emerge as key contributors to the digital economy.”
