CWAY Foods unveils three new products
CWAY Foods and Beverages has launched three new drinks—Café Coffee Milk, Fuji Probiotic, and Assam Milk Tea, aimed at addressing the changing consumer preferences for innovative and health-conscious options.
The launch ceremony was held recently in Lagos.
The General Manager of CWAY Foods and Beverages, Mr Arun Bhintade, said, “At CWAY, we are constantly pushing boundaries to provide Nigerians with healthy and nutritious products at the most affordable prices without compromising on quality.
“We firmly believe that Nigeria is not just ready for these products; the market is eagerly anticipating them. Our extensive research and development process has allowed us to create beverages that resonate with the Nigerian palate while meeting international quality standards.”
The Assistant General Manager of Sales of Cway, Mr Bibek, added, “We have meticulously planned our distribution network to ensure that every Nigerian, from cities to remote rural areas, can easily access our new product line. Our supply chain management system, coupled with strategic partnerships with our distinguished distributors nationwide, will guarantee that our products are always within reach of our valued consumers.”
The Marketing Director of the firm, Mr Rohit Gupta, reaffirmed CWAY’s consumer-centric approach, saying, “Our approach has always been rooted in understanding and anticipating consumer needs. With these new beverages, we’re not just meeting expectations—we are exceeding them by offering unparalleled quality at competitive prices.
“These beverages are the results of extensive market research, cutting-edge food science, and a deep understanding of Nigerian consumers’ evolving preferences. Beyond representing our new addition to the portfolio of brands, they represent a new chapter in CWAY’s commitment to innovation and consumer satisfaction.”
According to the Brand and Marketing Manager for Café Coffee Milk Drink, Awowoyin Ayobami, the firm has captured the essence of a perfect café experience and made it accessible to everyone, anytime, anywhere.
“It is a timely addition to our portfolio to cater to the sophisticated palates of coffee lovers while expanding consumer choice,” he noted.
The Brand and Marketing Manager for Fuji Probiotic, Mr Segun Ibidapo-Obe, stated that in developing Fuji Probiotic, the firm recognised a gap in the market for a tasty, fizzy, refreshing yet beneficial CSD in the market.
“This product is set to redefine the entire carbonated soft drink segment in Nigeria,” he added.
